How it works

Three steps. Most audits take 24 hours. Most fixes take less than an afternoon.

1

Scan: we ask AI what it knows about your market

We run the real questions your potential customers are typing right now, into ChatGPT, Google AI, and other assistants, from Australian locations. We don't test with one prompt; we use a set of 20+ variations covering different phrasings, locations, and search intent.

Every business name that comes up gets logged: how often it appeared, in what context, and with what description. Every business that didn't appear also gets noted, because absence is data too.

What a scan covers

  • 20-25 prompts per category (e.g. "best lip filler Gold Coast", "cosmetic clinic near Broadbeach", "who does anti-wrinkle in Brisbane CBD")
  • Both ChatGPT and Google AI Overviews
  • Prompts designed to mimic how real customers search, including conversational phrasings
  • All results captured verbatim, timestamped
2

Score: you get a visibility number and a gap analysis

Once the scan is complete, every business in the category gets an AI Visibility Score: the percentage of AI prompts in which they appeared at least once. The average for visible businesses tends to be 20-40%. The majority score zero.

Your audit includes your score, how you compare to the top performers in your market, and a breakdown of the specific factors most likely to be holding you back.

What your audit includes

  • AI Visibility Score: your percentage across all scanned prompts
  • Competitor comparison: who's beating you and by how much
  • GBP audit: categories, services, completeness, recency of posts
  • Directory presence check: are you listed consistently across key platforms?
  • Website content signal check: does your site use the vocabulary AI looks for?
  • Top 3 priority fixes: ranked by likely impact on your score
3

Fix: we tell you exactly what to change

Unlike an SEO audit that gives you 40 technical recommendations, we give you 3 things. The 3 things that will make the biggest difference to your AI visibility score, in plain language, with instructions you can action yourself or hand to whoever manages your digital presence.

Most common fixes: updating GBP categories and services, adding your business to 2-3 missing directories, adding one page or section to your website that answers the specific question AI is answering for your competitors.

We re-scan on the next cycle (typically monthly) so you can see whether the changes made a difference, and what to do next.

Common questions

How long does a scan take?

For a free audit, we typically turn around results within 24 hours of receiving your details. Full category scans (used for the public rankings indexes) run monthly.

Which AI systems do you scan?

Currently ChatGPT (GPT-4o) and Google AI Overviews. These cover the two largest AI search surfaces for Australian users. We're adding Perplexity and Microsoft Copilot to the scan set shortly.

Do the fixes require a developer or a big budget?

The most impactful fixes are almost always free or very low cost, updating your Google Business Profile, claiming a missing directory listing, adding a paragraph to your website. We'll tell you honestly if something requires more significant work.

How quickly do changes take effect?

AI systems pull from cached versions of data sources and update on their own schedules. In practice, we see score improvements show up within 2-6 weeks of implementing fixes, some faster if the change affects a high-authority source like Google.

Do you guarantee results?

We can't guarantee a specific score, AI systems are probabilistic and change their outputs. What we can guarantee is that the recommendations we give you are based on the actual signals AI uses, and that we'll keep scanning and refining the approach as the landscape evolves.

Ready to see your score?

Your free audit takes 24 hours. We'll scan AI for your business, score you against your competitors, and tell you the top 3 things to fix.

Get your free AI Visibility Audit